The Sichel Home group recently made the decision to implement the Giftcard Easy solution by SIX Payment Services and begin offering personalised, plastic gift cards which can be redeemed across all of their points of sale.
Steve Deitz, manager of Sichel Home, tells us about the benefits of this brand new product.
Mr Deitz, why did you chose the Giftcard Easy solution offered by SIX Payment Services?
Gift cards have proven consistently popular for several years now. To capitalise on this trend, we decided to modernise our own gift voucher programme by gradually introducing plastic gift cards to replace our previous system of paper gift coupons.
The Giftcard Easy gift cards have the huge benefit of being able to be used directly with the existing payment terminals currently in use across our three Luxembourg stores. No additional resources were required, the roll-out was especially quick and easy.
What’s more, using the free interface provided to us by SIX Payment Services, we are able to get a clear overview of all of the cards issued as well as their individual balances and the transactions carried out using them. This makes managing our gift voucher system considerably easier – no more long-winded and complex handling of our old paper coupons. Lastly, although we were offered a range of different standard card designs, we were given to the option of creating a tailor-made card in the colours of our brand.
What are the objectives you have set yourselves?
With the Giftcard Easy solution, we are aiming to increase loyalty among our existing client base as well as appealing to new clients who are brought to our stores to redeem their gift cards given to them by their nearest and dearest. We are also hoping to increase our sales turnover. Indeed, we’re banking on increased footfall in our stores thanks to the introduction of the gift cards and are relying on the fact that customers will likely spend more than the value pre-loaded onto their gift cards.
How are your customers responding?
Our customers are absolutely delighted with this new product which allows them to spoil their loved ones on all sorts of occasions without the risk of making the wrong gift choice. Payment using the gift-card is also intuitive, quick and seamless. On top of that, our customers enjoy using the available IOS/Android app which allows them easy access to clear information regarding the balance of their cards as well as details of their transactions.
You have worked in partnership with SIX Payment Services for many years. Are you satisfied with the quality of service it offers?
Above all, SIX Payment Services is a reliable partner and one that is attentive to our needs. They systematically offer us the solutions best suited to our business objectives and limitations. While it offers a wide range of solutions, SIX Payment Services is also a real innovator, always working on cleverly expanding its range of products and services to allow us to develop new and effective commercial concepts for our payment processing services.
At SIX Payment Services, there is no such thing as limitations. Our comprehensive range of services is tailored to meet your exact requirements when it comes to reliable cashless payment processing. Our value-added solutions are designed to make your customers’ shopping experience the best it can be while helping your turnover reach new heights.