The brand campaign primarily pursues the goal of making the new brand name Worldline (following the acquisition of SIX Payment Services) and the look of the new logo even better known to the general public. The brand campaign primarily pursues the goal of making the new brand name Worldline (following the acquisition of SIX Payment Services) and the look of the new logo even better known to the general public.

The stories in the campaign show examples of four entrepreneurs who are just starting their business or who are pursuing concrete growth goals for their existing business, such as the expansion of in-store retailing with an online shop. For every entrepreneurial step - whether large or small - Worldline offers itself as a flexible partner for the right payment solution. With the appropriate infrastructure, many years of know-how and a sound knowledge of local market needs, payment is simple, secure and reliable. 

The Worldline brand campaign is visible throughout Switzerland until mid-November on posters in public spaces in seven cities and via various online channels.