Worldline unveils new brand identity

To reflect this, the Group’s brands will be operating under one clear banner – Worldline – and all previous brands will now be known as Worldline^[1]. The Ingenico brand, leading brand in its market segment, will continue to be used by the Terminals, Solutions & Services business line.

^{[1] equensWorldline, SIX Payment Services, Bambora and Paymark brands will be retired. Our joint ventures brands will remain. As the market leading brand in terminals, Ingenico will continue to be leveraged for our Terminals, Solutions & Services offering. Similarly, Santeos will be retained for our healthcare activities in France.}

For nearly five decades, the Group has grown organically and through many mergers and acquisitions, resulting in a large number of different brands under the Worldline umbrella, making the Worldline brand itself evolve through time. In parallel, the Group reached a significant milestone in its history in January 2020 when it became a fully independent company, separate to Atos, following the carve out in 2019. All Group’s brands will now be consolidated and harmonized under the same architecture and a distinctive new branding identity.

Being used daily by billions of consumers, digital payments have always built and operated with a maximum focus on convenience, user-friendliness, efficiency, security and regulatory compliance. These are fundamental pillars that ensure we can always reach the highest level of collective trust in the digital payment system: trust between the payers and the payees, trust between the stakeholders of the payment ecosystem, trust in the privacy of the personal data, trust in the resilience and security of the payment infrastructures.

It is why trust has always been and will always be at the core of Worldline’s offering and is therefore at the heart of the new branding. Ensuring trusted and secure payments and transactions has been the foundation and will be the continuous element to further grow Worldline’s reputation towards its internal and external stakeholders. The Group’s new branding marks a new chapter in Worldline’s journey, bringing together the Company Purpose, values and visual identity whilst encompassing its vision.

• Ranked amongst the world’s top five companies in payments
• A team of over +20,000 Worldliners
• Three strategic acquisitions announced in 2021 in Greece, Italy and the Nordics
• Serving over 1M merchants and over 320 financial institutions