Interconnected direct sales & secure payment solutions

Interconnected direct sales & secure payment solutions

Europe’s largest frozen food sales company bofrost* places its trust in us

The European market leader in frozen food direct sales was looking for a payment solution for its direct sales that would accept payments quickly and securely, reduce the number of devices required and provide receipts at all times. The partnership with Worldline made this possible.

bofrost Success Story - bofrost Logo - Worldline

For more than 50 years, bofrost* has been synonymous with first-class quality, excellent service and, above all, personalised advice. Founded in 1966 and headquartered in Straelen on the Lower Rhine, the family-owned company is now the European market leader in the direct sale of ice cream and frozen foods thanks to 246 subsidiaries in 12 European countries. Four million customers value the end-to-end cold chain, premium freshness, and guaranteed pureness and flavour. Sustainability, the responsible use of natural resources, and social involvement are key elements of the company philosophy.

Daily challenges: secure data exchange and compact infrastructure

One of the challenges faced by the approx. 130 bofrost* sales drivers in Switzerland: the hardware they use on a daily basis. This is due to the fact that besides the Windows handheld used for merchandise management and the cash register, the drivers also carry a terminal and a printer with them on their daily deliveries. Alongside the technical vulnerability of the devices, there are also challenges in terms of bandwidth and data exchange. And there is another requirement: bofrost* wants to be able to print purchase receipts at all times (e.g. for cash payments).

Worldline is the European market leader in the field of payment transactions and transaction services and the preferred partner of bofrost*. Together, the two companies developed a complete solution that reduces the hardware and establishes a secure connection between the various devices.

Mobile deliveries, interconnected direct sales & secure payment solutions

In the first step, the existing terminals in all vehicles were exchanged for the mobile terminal yoximo. Alongside WLAN and a reliable battery, the yoximo offers an integrated printer, which makes the existing printer unnecessary. In the next step, bofrost* introduced Android smartphones which allow direct communication with their customers and the usage of other marketing functions integrated in the bofrost* App. Lastly, the yoximo mobile terminals were tethered to the bofrost* drivers’ smartphones via the TIM interface  (TIM = TILL integrated module), which ensures reliable data exchange. 

This means that customers receive a receipt on request at all times for their purchases, regardless of the payment method. Another advantage for bofrost*: the drivers now only need two devices, i.e. the Android smartphone and the mobile yoximo terminal. This not only increases efficiency but also ensures secure data exchange.

And what happens if it’s not possible to connect to the mobile phone network?

The solution by Worldline supports offline transactions. Payments can be accepted even if there is no SIM connection. The payment is processed as soon as the connection is restored. All popular means of payment in Switzerland are covered, meaning that customers have flexibility when choosing their payment method.

Something we’re proud of: bofrost* customer feedback

Guido Cescon, CIO bofrost* Italia S.p.A. & Titus Steinegger, Director Supply Chain Management (SCM) bofrost* Suisse AG

“The collaboration with the teams from Worldline team was very easy. Our plans were very ambitious and we didn’t have a clear idea of what to expect from an integrated payment solution. Our drivers had previously been using different devices, which was always a challenge when it came to data exchange. Thanks to the new yoximo terminals and the connection to our app, we have been able to reduce the infrastructure and expand the functionality at the same time. Thanks to the good planning and direct communication, the project was implemented in a very short space of time.”