Your customer is here. And here. And here too.
Times change and today the customer calls the tune. You know how the saying goes: Be where the customers are. But where are they? And how do you get there?
The answer to the question of where your customers are sounds simple: They are everywhere, and all the time. However, this new mobility goes hand in hand with increased expectations. Today's customer wants an all-inclusive shopping experience – regardless of the channel or time of day. The answer to last question is bit more complicated. But it is feasible. The magic word is omni-channel.
What omni-channel offers
A happy customer is a good customer – a fact that numbers confirm: Omni-channel customers are loyal and spend up to 300% more. This comes as no surprise. Omni-channel customers not only have more touchpoints, they also prefer to buy because they can shop exactly the way they want. And thanks to excellent data provided by the omni-channel strategy, they also receive truly tailored offers, whenever and wherever it's convenient for them. The real numbers behind it:
If shop customers can order items online that are sold out in the store, sales increases by up to 2%.
If customers order online and pick up the item in the store, then approximately 30% make additional, unplanned purchases in the store.
The card information can be saved centrally so that the customer won't always have to provide this information for online or mobile payments. This simplified check-out can cut the number of abandoned transactions by up to 50%.
If the customer can return an item purchased online at the store, cross-selling is made easier.
SIX takes you to your customers
SIX enables you to implement your omni-channel strategy by offering you the right payment solutions for all your channels. They are seamlessly integrated into your peripheral systems and come with an easy-to-use back office tool. How SIX can help:
Reduced administrative hassle with one provider, one solution and one report.
Fewer slow and error-prone manual process steps.
Quicker payment in all channels – and thus shorter waiting times at the store.
- Seamless integration into existing systems.
- A wide range of payment methods, including regional ones, are accepted.
- Tokenization of card data: Among other things, this ensures that your payment processes are PCI-compliant, allowing for the collection of customer data across all channels.
- Future-oriented payment solutions.
- Numerous useful features that provide your customers with real added value.
- Everything from a single source: You have a partner for everything that has to do with cashless payments.