Yesterday’s Omni-Channel strategy is tomorrow's revenue loss

The customer journey is most definitely changing and is now less of a direct path and more of a winding road which includes a number of junctions and crossroads. Therefore an Omni-Channel strategy must reflect this evolving landscape and adapt to remain competitive and keep up with customer requirements. The rapid digital transformation supports this by creating new options for merchants and SIX Payment Services shows how the payment process can support these new opportunities in the best possible way.

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